When are the REI big sales, member dividends, and 20% off member coupons? The people want to know the sale dates! If youre in the market for something substantial like a backpack or tent, shopping at REI during the sales is key. I get most of my stuff (especially bike lights and accessories) at the member garage sales, but sometimes you need a specific item or size, or used wont cut it. Like those other people on the internet, Ive searched for the timing of these sales and didnt find anything satisfactory besides vague anecdotes. I guess Ill have to figure it out myself!

My wife had an excellent data resource available—a gmail account just for promo emails where she uses the archive button, not delete. A simple search for REI provided me with a mountain of data, which I present here for your shopping ninjafication.

Updated 8/27/2021

REI Sale Schedule Summary for 2021

Each year there are three member 20% off coupon sales and several seasonal sales (see schedule below). Lots of promotions for 20-30% off specific brands or outlet items throughout the year, but there isnt much of a pattern to them. Each sale has an associated promo code that they make very clear when shopping, but I am unaware of any separate secret promo codes.

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Member Dividend + 20% off coupon — late March (after dividends are distributed)

  • 3/19/2021
  • 3/20/2020
  • 3/22/2019
  • 3/23/2018
  • 3/24/2017
  • 3/18/2016
  • 3/27/2015
  • 4/1/2014
  • 3/22/2013
  • 3/30/2012
  • 3/25/2011

Anniversary Sale + 20% off coupon — mid May

  • 5/21/2021 (immediately preceded by a Member Flash Sale)
  • 5/15/2020
  • 5/17/2019
  • 5/18/2018
  • 5/19/2017
  • 5/20/2016
  • 5/15/2015
  • 5/16/2014
  • 5/17/2013
  • 5/18/2012
  • 5/20/2011

Member 20% off coupon — mid November (last coupon before Christmas)

  • 11/13/2020
  • 11/15/2019
  • 11/9/2018
  • 11/10/2017
  • 11/11/2016 (same setup as 2015)
  • 11/13/2015 (part of pre-Thanksgiving sale; coincides with #OptOutside campaign)
  • None in 2014
  • 10/4/2013
  • 10/5/2012
  • 10/7/2011

———— Regular Seasonal Sales ————

January Clearance — mid January

  • 2021 did not explicitly have this, but a clothing and footwear clearance started 1/15
  • 1/13/2020
  • 1/18/2019
  • 1/12/2018 -- new type of sale!

Winter Clearance — early February

  • 2/8/2021
  • 2/5/2020 (the January sale ran almost continuously into this one)
  • 2/8/2019
  • 2/9/2018
  • 2/10/2017
  • 2/12/2016
  • 2/13/2015
  • 2/14/2014
  • 2/15/2013
  • 2/10/2012
  • 2/11/2011

4th of July Sale and Clearance — late June (used to be Summer Clearance)

  • None in 2021
  • 6/26/2020
  • 6/21/2019 (4th of July sale)
  • 6/22/2018 (marketed as the 4th of July sale)
  • 6/23/2017
  • None in 2016 that were labeled as such! Friends/Fam coupon and a few smaller deals were during this time.
  • 6/26/2015
  • 7/2/2014
  • 7/3/2013
  • 6/29/2012
  • 6/24/2011

Fall / Labor Day Sale — late August

  • 8/27/2021 (included coupon for 20% off one Outlet item)
  • 8/28/2020 (included coupon for 20% off one Outlet item)
  • 8/23/2019
  • 8/24/2018
  • 8/25/2017
  • 8/26/2016
  • 8/28/2015
  • 8/26/2014
  • 8/23/2013
  • 8/24/2012
  • 8/26/2011

Winter / Pre-Holiday / Gear Up and Get Out Sale — mid November

  • 11/13/2020
  • 11/15/2019
  • 11/9/2018
  • 11/10/2017 (again complete before Thanksgiving; no black friday sale)
  • 11/11/2016 (same setup as 2015)
  • 11/13/2015 (earlier this year and with 20% coupon; coincides with #OptOutside campaign)
  • 11/18/2014
  • None in 2013, as far as I can tell
  • 11/26/2012
  • 11/28/2011
  • 11/29/2010

Cyber Monday / Cyber Week — after Thanksgiving

Gathering data... expect sales on Cyber Monday and through all of Cyber Week, but not on Black Friday

Shop Now and Be Done pre-holiday sale — mid December

  • 12/12/2019
  • 12/6/2018 -- new type of sale!

Holiday / Year-End Clearance — right after Christmas

  • 12/25/2020
  • 12/25/2019
  • 12/25/2018
  • 12/25/2017
  • 12/26/2016
  • 12/26/2015
  • 12/26/2014
  • 12/25/2013
  • 12/25/2012
  • 12/25/2011
  • 12/25/2010

REI Garage Sale

These became standardized nationally in 2016. While the dates have been different every year, we can see that the sales have become pretty frequent and you can guess at some of the approximate timing.

No sale dates scheduled for 2021 yet; ask if your store has a permanent sale aisle.

Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2020 . 2/8 3/144/18. 6/137/188/15 9/1910/24.12/5
2019 . 2/9 3/16 4/20 . 6/87/27 . 9/14 10/19 11/9 12/28
2018 . 2/10 3/17 4/21 . 6/9 7/14 . 9/22 10/20 . 12/1,29
2017 . . 3/18 4/29 . 6/17 . . . 10/21 . 12/30
2016 6/11 . . . 10/1 . 12/31

REI Friends and Family Discount — no obvious pattern

Lately these have come twice a year: late April and early October

FYI, REI employees get these to give to their friends and family, which is the only way to get them. (This coupon gives up to 25% off multiple items, and also usually has 15% off bicycles/boats/other items typically not on sale.)

  • 10/2/2020
  • 10/4/2019
  • 4/26/2019
  • 10/5/2018
  • 4/27/2018
  • 10/7/2017 -- two in one year again
  • 6/10/2017
  • 6/18/2016
  • 11/7/2015—two in one year!
  • 6/20/2015
  • No info for 2014—appears to be no coupon 
  • 9/21/2013
  • 6/16/2012
  • 4/30/2011
  • 5/1/2010
  • 4/18/2009
REI
Example REI Friends and Family Event discount coupon and restrictions / conditions
Example REI Friends and Family coupon terms and conditions from 2018

I hope this info helps you shop more efficiently! Dont forget the REI garage sales for when you dont need an exact item at an exact time; Ive found tons of great deals there that usually involved very simple fixes for broken things.

Whats your favorite deal at REI?

-Mike

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