Sharing reinvented through technology

Collaborative Lab

Collaborative Lab Team

Collaborative Lab has a core team of experienced entrepreneurs who are leading experts on Collaborative Consumption, passionate about innovation and care deeply about our society. We are not a full-service traditional agency; instead we tap into our global network of multi-disciplinary experts on a per project basis, ensuring you get the right talent for your specific challenges from an array of fields, including brand, design, policy-making, behavioural economics and sustainability. We also partner with other agencies as subject matter experts.


Rachel Botsman – Founder

Rachel Botsman is a global thought leader on the power of collaboration and sharing through network technologies to transform the way we live, work and consume. She has inspired a new consumer economy with her influential book, What’s Mine is Yours: How Collaborative Consumption Is Changing The Way We Live. TIME Magazine recently called collaborative consumption one of the “10 Ideas That Will Change The World”. Her passion is joining dots across disciplines to make sense of big social and business shifts just before they come into focus.

She advises and writes extensively about the intersection between technology and human behavior and has written for The Guardian, Harvard Business Review, New York Times, The Economist, Fast Company and WIRED, where she is a contributing editor. Rachel has a monthly tech trends column in the Australian Financial Review. She has provided analysis for CNN, BBC, ABC and other networks.

Rachel was named by Monocle as one of the top 20 speakers in the world to have at your conference and has presented at events around the globe including The Clinton Global Initiative, Google, No.10 Downing Street and TED Global 2012.

A former director at President Clinton’s Foundation, Rachel is currently the founder of Collaborative Lab, the leading source of expertise for businesses and governments that want to embrace the collaborative economy. She was a founding partner in the Collaborative Fund, an early stage investor in disruptive ventures. She was recently nominated to the World Economic Forum’s Global Agenda Council on Sustainable Consumption.

She received her BFA (Honors) from the University of Oxford, and undertook her postgraduate studies at Harvard University. Her work has taken her to every continent, except Antarctica.



Lauren Anderson – Chief Knowledge Officer

Lauren Anderson has played an instrumental role in building the global collaborative consumption movement. Over the past three years, she has been a vital source of strategic knowledge and market insights for entrepreneurs, venture capitalists and government leaders; identifying technology, regulatory and consumer shifts and the implications for the space. Lauren has built a global network of ambassadors across 17 countries to share best practices and local news on

Lauren is a highly skilled public speaker and workshop facilitator, who has delivered keynotes in Europe, Asia, United States, South America and Australia for organizations such as Fast Company, GigaOm, UNEP, Westpac, TEDx Women Southbank, Chosun Biz and FIERGS Brazil. Her presentations focus on how collaborative consumption will shape the future of business and society, and the unique culture and traits of ‘collaborative entrepreneurship’. She also writes a regular column for Telstra’s Smarter Business magazine focused on Australian start-up businesses.

She holds a Bachelor of Creative Industries, majoring in Creative Writing and Journalism, and a Graduate Certificate in Philanthropy and Nonprofit Studies from Queensland University of Technology.



April Rinne – Chief Strategy Officer

April Rinne has been involved in collaborative consumption platforms and services for several years and brings more than a decade of professional experience focused on disruptive business innovation, financial inclusion, law, policy, micro-entrepreneurship, social enterprise and management of common resources to the team. She is passionate about bringing people, ideas and resources together in new ways that say "wow, that's what the world needs"" – and then making it happen.

April’s prior positions include ground-breaking work in microfinance focused on the role of reputation and social capital as key success drivers, the importance of developing robust policy and regulatory ‘enabling environments’ for new business sectors to thrive, and the promotion of equitable financial inclusion around the world. She holds a J.D. from Harvard Law School, an M.A. in International Finance and Business Relations from the Fletcher School, and a B.A. in International Studies from Emory University.

April will be responsible for setting Collaborative Lab’s strategy with a global perspective, which is helped by her travels to 85 countries and more than ten years living, working and studying overseas. She is a Young Global Leader at the World Economic Forum where she heads the collaborative economy working group, and serves on the Board of Directors of the World Wide Web Foundation. You can follow her on Twitter, Shareable and Huffington Post. Her bio is here.


Collaborative Lab Expert Network

Our advisory model is aligned with the collaborative economy - asset-light, smart and scalable - so you get all the benefits of specific expertise but don't pay typical consulting firm overheads. We partner with our Expert Network, select leaders in their respective fields, on a project basis to ensure exactly the right combination of deep knowledge and unique capabilities for every client engagement. We believe distributed talent models are the future.


Shelby Clark

Shelby Clark, a pioneer of the Collaborative Consumption movement, is the founder of RelayRides, the world’s first peer-to-peer carsharing marketplace. At RelayRides, Shelby conceived of the concept, secured a first-of-its-kind insurance product, launched the marketplace, and successfully led the efforts to raise over $10M in funding from prominent venture capital investors. He was deeply involved in almost every operational aspect of the business, particularly marketing, business development, and user experience.

Prior to RelayRides, Shelby was an early employee at, a rapidly growing peer-to-peer microfinance lending platform, where he developed systems to help Kiva evaluate the complex risk associated with its investments. Before Kiva, Shelby worked as an investment analyst at the Biotechnology Value Fund, a biotechnology-focused hedge fund, helping to evaluate investment opportunities. Shelby began his career at Oliver Wyman as a management consultant, advising Fortune 500 companies on strategy and operations.

Shelby holds an MBA from Harvard University, and a BS in Biomedical Engineering with Honors from Northwestern University, where he attended on a swimming scholarship.



Janelle Orsi

Janelle Orsi is the Executive Director of the Sustainable Economies Law Center (SELC), which facilitates the growth of more sustainable and localized economies through education, research, and advocacy to support practices such as barter, sharing, cooperatives, urban agriculture, shared housing, local currencies, community-supported enterprises, and local investing. Janelle is also a "sharing economy lawyer" in private practice, specializing in helping communities share housing and cars, form cooperatives, launch urban farming initiatives, and form social enterprises.

Janelle is the author of Practicing Law in the Sharing Economy: Helping People Build Cooperatives, Social Enterprise, and Local Sustainable Economies (ABA Books 2012), and co-author of The Sharing Solution: How to Save Money, Simplify Your Life & Build Community (Nolo Press 2009), a practical and legal guide to cooperating and sharing resources of all kinds.

In 2010, Janelle was profiled by the American Bar Association as a Legal Rebel, an attorney who is “remaking the legal profession through the power of innovation.” In 2012, Janelle was one of 100 people listed on The (En)Rich List, which names individuals "whose contributions enrich paths to sustainable futures."



Barbara Pantuso

Barbara Pantuso provides strategic, creative and operational insights and ideas to clients by immersing herself in their business and culture. With 15 years of industry experience, Barbara monitors the competitive landscape, tracks emerging trends in the field and adjacent industries and identifies unique opportunities for clients. She thinks big but also knows how to execute, and her strategies always take into account the practical constraints of time, budget and resources. She is currently Vice President of Product Strategy at Huge, a leading digital agency where she leads strategy for Target, Audi, Comcast, TouchTunes.

Prior to Huge, Barbara was the CEO and Founder of Hey, Neighbor!, an early collaborative consumption platform that allowed neighbors to connect online to promote and coordinate sharing, helping and buying local. Hey, Neighbor! was featured in Wired, Sunset Magazine, CNN, and CBS. Barbara was also named as one of five Startup Idols by Fortune Magazine in 2011. Building on this, Barbara worked with Lauren Anderson and Rachel Botsman at the Collaborative Lab doing research and a business assessment on trust systems in collaborative consumption.

Earlier in her career, Barbara was a Director at Frog Design, where she led innovative engagements for Colgate, Staples and AT&T, and before that, she was SVP at HealthEd Interactive and Managing Director of 415 Productions. Barbara graduated magna cum laude with a BS degree from Cornell University.


Arun Sundararajan

Arun Sundararajan

Arun Sundararajan is Professor and NEC Faculty Fellow at the Stern School of Business, New York University, where he is also an affiliated faculty member with the Center for Urban Science and Progress and the Center for Data Science. His research program studies how information technologies transform business and society. Some of his current and recent research focuses on collaborative consumption and the sharing economy, digital institutions, influence and contagion in social media, digital pricing and regulation, privacy strategy and managing online piracy.

He has published in numerous scientific journals and has given more than 200 conference and invited presentations internationally. His research has won three Best Paper awards, been supported by organizations that include Google, Yahoo, IBM and Microsoft, and been profiled recently by trade publications that include Fast Company, Forbes, and the Wall Street Journal. His recent op-eds and expert commentary have appeared in Time, the New Yorker, Wired, TechCrunch, the Financial Times, Bloomberg and Harvard Business Review, and on CNN, CNBC, BBC News and NPR.

Professor Sundararajan has degrees in electrical engineering, applied economics and business from the Indian Institute of Technology and the University of Rochester. Follow him on Twitter @digitalarun.